Corporate Partnerships for Charities & Endurance Event Companies




There are many benefits for charities and endurance event companies to partner with for-profit companies. For-profit companies also have much to gain from these partnerships.


Social Endurance has created this guide to support charities and endurance event companies that realize the opportunity in these partnerships. The focus of this guide is to help increase the efficiency in developing these partnerships.


Strategy / Plan

Outreach Planning - Increase Efficiency

Outreach

Review / Measure Progress

Repeat


Strategy & Planning:

Develop the benefits and value for corporate teams to engage with your events and organization. Offer events that support:

  • Team-building opportunities

  • Increase employee engagement

  • Support employee health and wellness

  • Support community engagement initiatives

  • Increase employee retention

  • Decrease absenteeism

Develop the marketing collateral to promote your corporate partnership program online and through brochures (PDF)

  • Highlight all events that provide an opportunity for corporate teams to engage with your organization. Focus on team-building events

  • Highlight the benefits for corporate teams

  • Create corporate team testimonials

  • Highlight your organization's mission and values

  • Highlight your cause

  • Briefly describe your organization's history

  • For charities, describe who your organization serves

  • Briefly describe your financial accountability

Create Cause Marketing Opportunities

  • Highlight your event metrics and impressions

  • Summarize your donor base/participant demographics

  • Highlight past successes

  • Describe your organization’s geographic locations

  • Website traffic

  • Impressions by social media channel

  • Email database statistics

  • Approved images and copy

  • Set goals for ROI




Create Sponsorship Opportunities

  • Describe events and the benefit for teams

  • Number of participants at the event(s)

  • Demographics of event participants

  • Event engagement platforms with engagement levels

  • Client marketing collateral available at the event

  • Develop client engagement opportunities with the audience

  • Highlight the metrics and impressions

  • Website traffic

  • Impressions by social media channel

  • Email database statistics

  • Develop sponsorship levels and costs

  • Create re-engagement opportunities for clients to engage in other events


Create a Sales & Outreach Plan

  • Goals. Create goals that are measurable for revenue and outreach. It’s important to track the outreach efforts, online efforts, and person-to-person outreach efforts so you can see what’s working and what’s not. By tracking the outreach efforts, you will be able to determine what efforts provide your organization with the best results. Focus on efficiency. Create a timeline for goals. Be sure to have these goals on ‘paper’ and review them with each team member to receive feedback. Provide each team member with a copy of the goals, roles, and responsibilities.

  • Roles. Create clear roles for each person involved with the sales and outreach. Have these roles in writing and review them with each person on the team. Make sure there is a clear understanding of the roles of each person and provide them with a copy of the roles, goals, and responsibilities.

  • Responsibilities. Create clear responsibilities on paper for each person on the team with timelines. Share these responsibilities with each team member and request feedback. Provide each team member with a copy of the responsibilities, roles, and goals.

  • Review. Review your outreach and revenue per your plan. Do this as a team. Review the metrics that will determine if your efforts are enabling you to reach your goals or if changes need to be made. Discuss successes and challenges. Make the necessary changes to increase your success rate.

  • Celebrate successes!



Outreach Planning (Increase Efficiency)

Before beginning your outreach, research and identify the for-profit companies that are the most engaged in the community and share similar interests to your organization. The focus of this work is to increase the efficiency in your outreach efforts.


Donor/Participant Databases (Primary Data)

  • Review employment data for donors/participants. Find multiple employees from the same company

  • Find key decision-makers (CEO, COO, VP’s, etc.)

  • Develop primary data. Use a third-party service like Social Endurance to develop employment information for your donor/participant database (complete through an NDA).


Secondary Data (Outside Your Databases)

  • Research for-profit companies that are the most engaged in your community and that share similar values, industry, and interests

  • Leverage third-party companies like Social Endurance to find the employers and employees that are the most engaged in the community and outdoor sporting events. The focus with secondary data is to significantly increase the efficiency in securing corporate partners

  • Review past and or current corporate teams. Develop the relationship to grow their engagement. Ask them for testimonials and ask them to help support your corporate team engagement efforts (Ambassadors)


Outreach (Consistency is Key)

Online

  • Develop your SEO (Search Engine Optimization) to highlight your corporate team partnership program

  • Create social media campaigns that highlight your corporate team partnership program and benefits

  • Implement email campaigns to promote your corporate team programs


Outreach to QUALIFIED Prospects

  • Reach out to qualified prospects from your donor databases (Online, in person, and phone calls)

  • Reach out to prospects from your Secondary Data reports and research

Corporate Ambassadors

  • Define the roles, responsibilities, and goals for Corporate Ambassadors

  • Educate Corporate Ambassadors on the Corporate Team Partnership program

  • Provide your Corporate Ambassadors with the marketing collateral and all resources to support their efforts

  • Set monthly meetings to review successes and challenges


Review

Measure performance compared to goals and make the necessary adjustments to increase efficiency and effectiveness.

  • Measure performance monthly

  • Review performance with the team

  • Discuss successes and why the successes occurred

  • Discuss challenges and why the challenges occurred and how to overcome the challenges

  • Make the necessary changes to increase efficiency

  • Celebrate successes!


The Benefits of Corporate Partnerships

Why should charities and endurance event companies engage with corporate teams? Here are the benefits of engaging with corporate teams:

  • Efficiency increasing event participation and revenue (Group participation in events)

  • Corporate team fundraising and corporate matching

  • Sponsorship opportunities

  • Leverage corporate partner's social media, email, and online assets

  • Team volunteer opportunities

  • Leverage the professional talents of corporate volunteers


To learn more about the benefits of engaging with corporate teams or how to do this efficiently, visit socialendurance.com. Social Endurance partners with charities and endurance event companies to grow event participation and revenue through corporate partnerships.

support@socialendurance.com

socialendurance.com





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